MKTG 441 - Marketing Strategies

DETAILS Semester-hour credits: 3 Tuition: $448.50 Methods: DESCRIPTION This upper division level course in Marketing is designed so that students will, by the end of the course, be able to understand: the importance of the internal and external environment when making marketing strategy decisions. segmenting a market and analyzing opportunities in the market. targeting a specific segment and how to manipulate the marketing mix for both tangible goods and services. which generic marketing strategies should be used and why? the more specific marketing strategies that can be used depending on the position of the company within its industry. the product and service strategy. which distribution strategy to use. which pricing strategy to use. which promotion strategy is best. analyze real life situations through in-depth case analysis. apply the concepts learned to real life marketing and business situations. conduct research to find out customer opinion/attitude, and write a marketing plan for a real life business. REQUIRED MATERIALS & TEXTBOOKS Strategic Marketing, Cravens and Piercy. Eighth Edition, McGraw Hill Irwin Publishers, 2005. COURSE REQUIREMENTS Three tests - Test 1: Chapters 1-5. Test 2: Chapters 6-10. Test 3: Chapters 11-15. Two case studies One Marketing Plan project DISCLAIMER: Tuition, credits, medium, description, instructors, books, materials, homework assignments, grading scale, and availability are subject to change without notice. For the most up-to-date status, please contact the Continuing Education staff.