MKTG 340 - Principles of Marketing

DETAILS Semester-hour credits: 3 Tuition: $448.50 Methods: DESCRIPTION By the end of the semester, students will be thoroughly familiar with the basic concepts of marketing and will have a solid foundation for other upper level courses in marketing. The course is aimed to introduce students to the marketing concept and convert non-marketers to marketers. REQUIRED MATERIALS & TEXTBOOKS MARKETING by William Zikmund and Michael D’Amico, 7th edition, West Publishing C. COURSE REQUIREMENTS The course will cover all the chapters in the book. Three (3) tests - TEST 1 COVERS CHAPTER 1-7. TEST 2 COVERS CHAPTER 8-14. FINAL TEST COVERS CHAPTER 15-20. Two (2) case studies. Two (2) company analysis. One project. DISCLAIMER: Tuition, credits, medium, description, instructors, books, materials, homework assignments, grading scale, and availability are subject to change without notice. For the most up-to-date status, please contact the Continuing Education staff.