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| MKTG 340: Principles of Marketing |
| 3 semester-hour credits - Tuition $448.50 |
The course will introduce the student to the basic concepts of marketing and will include such topics as: the effects of environment on marketing;
market segmentation; understanding consumer behavior; the importance of research in marketing; decisions on product (service), price, distribution, and
promotion in the domestic and international market. Required course for higher level courses in marketing. E-mail available.
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| MKTG 341: Sales Force Management |
| 3 semester-hour credits - Tuition $448.50 |
Students will learn the most effective ways of managing a sales force. Topics include: methods of forecasting sales, designing sales territories,
allocating sales territories, selecting a sales force, setting goals, motivating the sales force, sales compensation models, and establishing criteria
for sales performance evaluations. E-mail available. Prerequisite: MKTG 340.
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| MKTG 441: Marketing Strategies |
| 3 semester-hour credits - Tuition $448.50 |
Students will learn concepts in marketing strategies to understand: the importance of the internal and external environment when making marketing decisions;
how to target a specific segment and manipulate the marketing mix for both tangible goods and services; the product and service strategy; which pricing and promotion
strategy to use; how to analyze real life situations through in-depth case analysis; and which generic marketing strategies should be used, and why. E-mail available.
Prerequisites: MKTG 340, MKTG 440.
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| MKTG 475: International Marketing |
| 3 semester-hour credits - Tuition $448.50 |
At the end of the course, students will have a strong grasp of how marketing works in the international arena. Students will have a good understanding of the following:
how external factors like culture, politics, customs, etc., affect marketing; the emerging multinational market groups and their effects on international marketing; different
methods of entering a foreign market; adapting promotion to a foreign market; types of distribution systems to use, and more. E-mail available. Prerequisite: MKTG 340.
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